Marketing Management

By:

Kotler, Philip

Material type:

TextPublisher number: Prof S K JhajhariaPublication details: New Delhi Prentice Hall of India Pvt. Ltd. 1999Edition: 9thDescription: 789: I.33ISBN:

81-203-1178-7

Subject(s):

Management

DDC classification:

658.8 KOT

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	BSDU Knowledge Resource Center, Jaipur General Stacks	658.8 KOT (Browse shelf(Opens below))	Available	DB0095

The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kotler underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.

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