This book is a modest attempt to acquaint students with the basics of entrepreneurship and the prevailing entrepreneurial climate in India. Motivating young brains to explore and follow entrepreneurial pursuits by educating them about its challenges, opportunities, risks and rewards is the prime objective of this introductory text. In the course of writing the present book, special care has been taken to elaborate on a number of ideas, theories and concepts so as to help readers explore and understand various aspects and dimensions of entrepreneurship. Wherever needed, the contents are supplemented with suitable examples and cases in order to make reading more interesting and relevant. The book also presents a comprehensive coverage of few niche areas of study, namely ‘Creativity, Innovation and Value Creation’, ‘Family-owned Businesses’ and ‘Rural Entrepreneurship’.

The book conforms to the syllabi of B.A. and BBA of many universities and hence it is suitable for their course study. Besides, the EDP trainers and motivators associated with government institutes (NISEBUD, MSME, NIMSME, SIDO, TCOS, CEDs and ITIs) may also find this book of immense value to them.

KEY FEATURES
• Comprehensive coverage of all prescribed topics
• Systematic arrangement and analytical presentation of contents
• Extensive use of tables and diagrams to illustrate the text
• Chapter-end exercises for better grasp of the topics covered
• Recapitulation for a quick glance of the topics
• Coverage of new policy initiatives, programmes and schemes launched by the Union Government
• Description of various legal compliances for setting up of a new venture

Contents:
Preface
Acknowledgements
1. ENTREPRENEURSHIP—CONCEPT AND RELEVANCE
2. ENTREPRENEURIAL FUNCTIONS, CHALLENGES AND REWARDS
3. UNDERSTANDING BUSINESS ENVIRONMENT, CREATIVITY, INNOVATION AND VALUE CREATION
4. ENTREPRENEURIAL MOTIVATION AND BEHAVIOUR
5. ENTREPRENEURSHIP DEVELOPMENT PROGRAMMES
6. ESTABLISHING A SMALL ENTERPRISE
7. GROWTH OF ENTREPRENEURIAL VENTURE
8. FAMILY-OWNED BUSINESS—ISSUES AND CHALLENGES
9. RURAL ENTREPRENEURSHIP
Index