It Happened In India: The story of Pantaloons, Big Bazaar, Central and the great Indian consumer
Biyani, Kishore
It Happened In India: The story of Pantaloons, Big Bazaar, Central and the great Indian consumer - New Delhi Rupa Publication India Pvt, Ltd 2018 - 268
Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani s objective is to capture every rupee in the wallet of every Indian consumer, wherever they are - an investment banker living in a south Mumbai locality or a farmer in Sangli. As large business houses enter the retail space, Kishore Biyani is not just concentrating on retail but aiming to capture the entire Indian consumption space. From building shopping malls, developing consumer brands to selling insurance, he is getting into every business where a customer spends her money.
Contents:
1. Made in India
2. Built from Scratch
3. Defying the Odds
4. The New, New Thing
5. For God, Country & Big Bazaar
6. Bollywood Calling
7. Business @ the Speed of Thought
8. The Pantaloon Way
9. The Business of Life
10. Who Says Elephants Can't Dance
Epilogue
978-81-291-1137-1
Allied Informatics, Jaipur
Economics
Entrepreneurship
338.040954 / BIY
It Happened In India: The story of Pantaloons, Big Bazaar, Central and the great Indian consumer - New Delhi Rupa Publication India Pvt, Ltd 2018 - 268
Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani s objective is to capture every rupee in the wallet of every Indian consumer, wherever they are - an investment banker living in a south Mumbai locality or a farmer in Sangli. As large business houses enter the retail space, Kishore Biyani is not just concentrating on retail but aiming to capture the entire Indian consumption space. From building shopping malls, developing consumer brands to selling insurance, he is getting into every business where a customer spends her money.
Contents:
1. Made in India
2. Built from Scratch
3. Defying the Odds
4. The New, New Thing
5. For God, Country & Big Bazaar
6. Bollywood Calling
7. Business @ the Speed of Thought
8. The Pantaloon Way
9. The Business of Life
10. Who Says Elephants Can't Dance
Epilogue
978-81-291-1137-1
Allied Informatics, Jaipur
Economics
Entrepreneurship
338.040954 / BIY