The Fortune at the Bottom of the Pyramid: Eradicating poverty through profits
Prahalad, C K
The Fortune at the Bottom of the Pyramid: Eradicating poverty through profits - Noida Dorling Kindersley (India) Pvt. Ltd. 2014 - 360
Contents:
Introduction: Private sector and poverty: Progress During 2004-2009
The Market at the Bottom of the Pyramid
Products and services for the BOP
BOP: A global opportunity
The ecosystem for wealth creation
Reducing corruption: Transaction governance capacity
Development as Social Transformation
CEO Reactions to the Concept and the Book
Case: Jaipur Rugs: Connecting Rural India to Global Markets
Case: Casas Bahia: Retail for the Poor
Case: CEMEX: Homes for the Poor
Case: Hindustan Unilever: Lifebuoy Soap
Case: Hindustan Unilever: Iodized Salt
Case: Jaipur Foot: Prosthetics for the Poor
Case: Aravind Eye Care: The Most Precious Gift
Case: ICICI: Financial services for the poor
Case: ITC e-Choupal: Technology for the poor
Case: Voxiva: Health Alerts for All
978-93-325-1892-6
Allied Informatics, Jaipur
Economics
Entrepreneurship
338.881724 / PRA
The Fortune at the Bottom of the Pyramid: Eradicating poverty through profits - Noida Dorling Kindersley (India) Pvt. Ltd. 2014 - 360
Contents:
Introduction: Private sector and poverty: Progress During 2004-2009
The Market at the Bottom of the Pyramid
Products and services for the BOP
BOP: A global opportunity
The ecosystem for wealth creation
Reducing corruption: Transaction governance capacity
Development as Social Transformation
CEO Reactions to the Concept and the Book
Case: Jaipur Rugs: Connecting Rural India to Global Markets
Case: Casas Bahia: Retail for the Poor
Case: CEMEX: Homes for the Poor
Case: Hindustan Unilever: Lifebuoy Soap
Case: Hindustan Unilever: Iodized Salt
Case: Jaipur Foot: Prosthetics for the Poor
Case: Aravind Eye Care: The Most Precious Gift
Case: ICICI: Financial services for the poor
Case: ITC e-Choupal: Technology for the poor
Case: Voxiva: Health Alerts for All
978-93-325-1892-6
Allied Informatics, Jaipur
Economics
Entrepreneurship
338.881724 / PRA