Marketing Management (Record no. 131)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03205nam a2200265Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000395 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190302113501.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170602s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 028 ## - PUBLISHER NUMBER | |
| Qualifying information | 2016 |
| Source | Allied Informatics, Jaipur |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Original cataloging agency | BSDU |
| Transcribing agency | BSDU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson Education |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2016,c2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 756;I21 |
| 500 ## - GENERAL NOTE | |
| General note | <br/>The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.<br/><br/><br/>The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. |
| 501 ## - WITH NOTE | |
| With note | Salient Features<br/>• In-text boxes like Marketing Insights and Marketing Memo boxes provide vivid illustrations of chapter concepts using actual companies and situations<br/>• Address today's economic, environmental, and technological changes in marketing <br/>• Four key dimensions of holistic marketing—internal marketing, integrated marketing, relationship marketing, and performance marketing—are woven throughout the text. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Content<br/>Part 1 Understanding Marketing Management <br/>Chapter 1 Defining Marketing for the New Realities <br/>Chapter 2 Developing Marketing Strategies and Plans <br/>Chapter 3 Creating Long-Term Loyalty Relationships <br/><br/>Part 2 Capturing Marketing Insights <br/>Chapter 4 Collecting Information and Forecasting Demand<br/>Chapter 5 Conducting Marketing Research<br/><br/>Part 3 Connecting with Customers <br/>Chapter 6 Analyzing Consumer Markets <br/>Chapter 7 Analyzing Business Markets <br/>Chapter 8 Tapping into Global Markets <br/><br/>Part 4 Building Strong Brands <br/>Chapter 9 Identifying Market Segments and Targets <br/>Chapter 10 Crafting the Brand Positioning <br/>Chapter 11 Creating Brand Equity <br/>Chapter 12 Addressing Competition and Driving Growth <br/><br/>Part 5 Creating Value <br/>Chapter 13 Setting Product Strategy <br/>Chapter 14 Designing and Managing Services <br/>Chapter 15 Introducing New Market Offerings <br/>Chapter 16 Developing Pricing Strategies and Programs<br/><br/>Part 6 Communicating Value <br/>Chapter 17 Designing and Managing Integrated Marketing Communications Chapter 18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations <br/>Chapter 19 Managing Digital Communications: Online, Social Media, and Mobile <br/>Chapter 20 Managing Personal Communications: Direct and Database Marketing<br/>and Personal Selling<br/><br/>Part 7 Delivering Value<br/>Chapter 21 Designing and Managing Integrated Marketing Channels <br/>Chapter 22 Managing Retailing, Wholesaling, and Logistics<br/><br/>Part 8 Conducting Marketing Responsibly for Long-Term Success<br/>Chapter 23 Managing a Holistic Marketing Organization for the Long Run |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Uniform Resource Identifier | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | 11/24/2016 | 899.00 | 1 | 658.8 KOT | 000395 | 01/27/2021 | 12/07/2020 | www.pearsoned.co.in/philipkotler | 899.00 | 06/02/2017 | Books | ||||
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | 11/28/2016 | 899.00 | 658.8 KOT | 000750 | 02/12/2020 | www.pearsoned.co.in/philipkotler | 899.00 | 06/02/2017 | Books |