Marketing Management: Indian Cases (Record no. 1850)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01940nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181029153013.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181029b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-325-8710-6 |
| 028 ## - PUBLISHER NUMBER | |
| Source | Allied Informatics, Jaipur |
| Bill Number | 5503 |
| Bill Date | 20/10/2018 |
| Purchase Year | 2018-19 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BSDU |
| Language of cataloging | English |
| Transcribing agency | BSDU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Prachi and Others |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: Indian Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Date of publication, distribution, etc. | c2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 23.6; E.7 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contents:<br/>Case 1 MTR FOODS- A Marketing Marvel<br/>Case 2 Customer Value- Explored, created, communicated & Delivered<br/>Case 3 Customer Loyalty- The Ultimate Objective of Every marketer<br/>Case 4 Starbucks India: The Human coffee Experience<br/>Case 5 The Techy Amazon Insight<br/>Case 6 Consumer Behaviour- Its Wide Facets and Deep Implications<br/>Case 7 Zicom- Leveraging Corporate Trust and Technical Strengths in the B2B Market<br/>Case 8 Facebook: Business Connections in India and china<br/>Case 9 Who will buy XYLO- Mahindra and Mahindra<br/>Case 10 Kellogg's Cornflakes in India: Finding a Platform that connects<br/>Case 11 Nivea- managing the Legacy Brand<br/>Case 12 The Call of the Competition<br/>Case 13 Fevicol- The Iconic Bond<br/>Case 14 Designing and managing Services<br/>Case 15 Aaschi masala- Entering the North Indian masala Category<br/>Case 16 SLICEROOMS: A Slice of Time, A Cut of Profits<br/>Case 17 Oreo in India- Launching and Establishing a Global Brand In India Using Integrated marketing communications Effectively<br/>Case 18 Wonder Cement- Building a Strong Brand Through<br/>Case 19 A case study on direct marketing of wedding returns gifts<br/>Case 20 Selling Process in Animal Nutrition and Health Industry<br/>Case 21 Amazon.com Adaptts its Retail Business in India<br/>Case 22 E-Marketing Models: Retailers Perspectives A Case of Groupon<br/>Case 23 Unilever: Working Beyond the Horizon |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | General Stacks | 10/29/2018 | 1 | 658.8 GUP | 017400 | 12/03/2020 | 11/18/2020 | 10/29/2018 | Books |