Managing Innovation and New Product Development: Concepts and cases (Record no. 1890)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01842nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181112125414.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181112b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-203-3727-5 |
| 028 ## - PUBLISHER NUMBER | |
| Source | Allied Informatics, Jaipur |
| Bill Number | 5555 |
| Bill Date | 29/10/2018 |
| Purchase Year | 2018-19 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BSDU |
| Language of cataloging | English |
| Transcribing agency | BSDU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.575 |
| Item number | CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaturvedi, Mukesh |
| 245 ## - TITLE STATEMENT | |
| Title | Managing Innovation and New Product Development: Concepts and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | PHI Learning Pvt. Ltd |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 271 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | contents<br/>Preface<br/>1. MANAGING INNOVATIONS: An Introduction<br/>2. INNOVATION MANAGEMENT: Major Challenges<br/>3. INNOVATIONS MANAGEMENT PROCESS<br/>4. INNOVATION MANAGEMENT OF NEW PRODUCT DEVELOPMENT FUNCTION<br/>5. ORGANIZING FOR NEW PRODUCT DEVELOPMENT<br/>6. GENERATION, SCREENING AND DEVELOPMENT OF NEW PRODUCT DEVELOPMENT<br/>7. ECONOMIC ANALYSIS: Evaluation of Portfolio of Products or Projects<br/>8. TEST MARKETING<br/>9. PRODUCT LAUNCH<br/>10. ADOPTION PROCESS: Diffusion of Innovations<br/>11. MANAGING INNOVATION IN SERVICES<br/>Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The book presents a framework for a new product development, laying emphasis on generic concepts and processes, which are useful and profitable for small and large organizations including the multinationals. The book highlights the innovation theories that are helping service sector companies to prosper and excel in their fields. It also provides a mathematical formula for students to calculate sales-estimation of first-time-sales of a new product. The Ten Case Studies on real-life products from the Indian market enrich the text and enable students to fully understand innovative techniques that help increase the potential and market value of an established product. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Aseem |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rahul, Manmohan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | General Stacks | 11/12/2018 | 275.00 | 658.575 CHA | 017459 | 02/12/2020 | 275.00 | 11/12/2018 | Books | ||||||
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | General Stacks | 11/12/2018 | 275.00 | 658.575 CHA | 017460 | 02/12/2020 | 275.00 | 11/12/2018 | Books | ||||||
| Dewey Decimal Classification | Not For Loan | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | General Stacks | 11/12/2018 | 275.00 | 658.575 CHA | 017461 | 02/12/2020 | 275.00 | 11/12/2018 | Books | Not for Loan |