Research For Marketing Decisions (Record no. 1896)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02933nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181112155855.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181112b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-203-0757-5 |
| 028 ## - PUBLISHER NUMBER | |
| Source | Allied Informatics, Jaipur |
| Bill Number | 5555 |
| Bill Date | 29/10/2018 |
| Purchase Year | 2018-19 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BSDU |
| Language of cataloging | English |
| Transcribing agency | BSDU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | GRE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Green, Paul E |
| 245 ## - TITLE STATEMENT | |
| Title | Research For Marketing Decisions |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | PHI Learning Pvt. Ltd. |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 784 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contents:<br/>Preface <br/><br/>PART I PROBLEM FORMULATION<br/><br/>Marketing research—content and strategy<br/><br/>The tactics of marketing research—planning the research project<br/><br/>marketing research-the value and cost of decision·making information<br/><br/>The tactics of marketing research—research design<br/><br/><br/>PART II TECHNIQUES OF OBTAINING DATE<br/><br/>Information from respondents<br/><br/>Experimentation<br/><br/>Measurement in marketing research—general concepts and instrument design<br/><br/>Measurement and scaling in marketnig research<br/><br/>Sampling procedures in marketing research<br/><br/>Part iii analyzing associative data<br/><br/>The analysis process—basic concepts and analyzing associative data<br/><br/>Multiple and particial regression<br/><br/>Analysis of variance and covariance<br/><br/>PART IV ADVANCED TECHNIQUES IN ANALYZING ASSOCIATIVE DATA<br/><br/>Other techniques for analyzing criterion-predictor association<br/><br/>Factor analysis and clustering methods<br/><br/>Multidimensional scaling and conjoint analysis<br/><br/><br/>PART V SELECTED ACTIVITIES IN MARKETING RESEARCH<br/><br/>Forecasting procedures in marketing research<br/><br/>Brand positioning and market segmentation<br/><br/>Evaluating new marketing strategies<br/><br/><br/>Appendix a — Statistical Tables<br/><br/>Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The fifth edition of Research for Marketing Decisions draws on a large canvas than the previous edition. The description of methodological processes is much wider. It includes research design, data collection techniques and measurements. The entire methodology has been streamlined and made considerably simpler.<br/><br/>The emphasis on modern analytical tools like multivariate analysis have been incorporated in the design and conduct of marketing research. Computer program strategies for data analysis are not only described out their results have been interpreted in the context of illustrative marketing problems. Primarily user-oriented the text includes cases listed at the end of five major parts of the book.<br/><br/>This edition’s distinctive features include:<br/><br/>A decisional research orientation.<br/><br/>A strong treatment of analysis.<br/><br/>Extensive coverage of measurement and scaling techniques.<br/><br/>The book contains a variety of cases (shorter than Harvard type cases) and provides many chapter-end questions that require readers to develop a project of their own. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tull, Donald S |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Albaum, Gerald |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | General Stacks | 11/12/2018 | 450.00 | 658.83 GRE | 017467 | 02/12/2020 | 450.00 | 11/12/2018 | Books |