Click: The Amazing story of India's E-Commerce Boom and Where It's Headed (Record no. 1929)
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| fixed length control field | 02522nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181126122447.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181121b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5195-237-4 |
| 028 ## - PUBLISHER NUMBER | |
| Source | Allied Informatics, Jaipur |
| Bill Number | 5606 |
| Bill Date | 13/11/2018 |
| Purchase Year | 2018-19 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BSDU |
| Language of cataloging | English |
| Transcribing agency | BSDU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381.142054 |
| Item number | BHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhanver, Jagmohan |
| 245 ## - TITLE STATEMENT | |
| Title | Click: The Amazing story of India's E-Commerce Boom and Where It's Headed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Gurugram |
| Name of publisher, distributor, etc. | Hachette Book Publishing India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2018; c2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 310 |
| 500 ## - GENERAL NOTE | |
| General note | A sharp study of the evolution of the ecommerce sector in India and how it is reshaping the way we do business<br/>Whether we’re hailing a cab or ordering food, buying groceries or shopping for clothes, booking a hotel or finding the right doctor – our lives today are lived online. For a population with severe trust issues with online payments, Indian consumers have embraced ecommerce with phenomenal enthusiasm in the past few years. In turn, an incredible number of ecommerce companies operate here today, the more successful among them disrupting business paradigms and changing the way products and services are bought, sold and consumed in the country.<br/>Just how has this transformation come about? Through the stories of eight players that have experienced the incredible highs and lows that the industry has witnessed – Flipkart, Snapdeal, MakeMyTrip, Pepperfry, Just Dial, redBus, InMobi, Paytm – this book unravels the incredible story of the evolution of e-commerce in India. Tracing the first sparks that led young, intrepid entrepreneurs to set up these exciting ventures, the book examines how their business models have changed since they began operations; analyses the innovations and strategies that paid off for them and documents the rapidly changing trends in investment, sales and marketing that have shaped their fortunes.<br/>Taking into account the recent rumblings that have shaken the industry – from competitive pricing and discount wars to devaluation of former star companies to new and stringent government regulations – Click! presents a long view of where the industry is headed and presents an incisive vision of it that is both inspirational and cautionary. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contents:<br/>Part I The Playground<br/>Part II The Game Changers<br/>Part III The Battleground<br/>Epilogue<br/>Acknowledgements |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Economics, E-commerce |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entrepreneurship |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bhanver, Komal |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | General Stacks | 11/21/2018 | 399.00 | 1 | 381.142054 BHA | 017512 | 04/12/2024 | 04/12/2024 | 399.00 | 11/21/2018 | Books |