The One-Hour Business Plan: The simple and practical way to start anything new (Record no. 2123)
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| fixed length control field | 04419nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190502140055.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190502b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-265-6571-9 |
| 028 ## - PUBLISHER NUMBER | |
| Source | Allied Informatics, Jaipur |
| Bill Number | 6147 |
| Bill Date | 30/04/2019 |
| Purchase Year | 2019-20 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BSDU |
| Language of cataloging | English |
| Transcribing agency | BSDU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.11 |
| Item number | MCA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McAdam, John |
| 245 ## - TITLE STATEMENT | |
| Title | The One-Hour Business Plan: The simple and practical way to start anything new |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Wiley India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2017; c2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 167 |
| 500 ## - GENERAL NOTE | |
| General note | A strong business plan greatly increases a business chance of success, especially in an economic environment in which more than 50 percent of businesses fail within three years. Your business plan can serve as a foundation for your successful business. The One-Hour Business Plan, written by seasoned entrepreneur and business instructor John McAdam, helps you lay that foundation. With the help of this book, aspiring entrepreneurs can write a viable business plan in just one hour.<br/><br/>Offers step-by-step guidance on the process of writing a business plan, with field-tested instructional techniques that are simple, strong, and easy to implement<br/>Written by John McAdam, a "been there, done that" hired CEO and serial entrepreneur with decades of real-world experience, who helps ordinary people become entrepreneurs and helps entrepreneurs become successful<br/>The One-Hour Business Plan outlines a process and a framework for creating a business plan that sets you up for success. Give your business the best odds for success, in just one hour of your time. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | CONTENTS<br/>Setting the Tone ix<br/><br/>Introduction xi<br/><br/>Why These Cornerstones Build the Best Foundation for Any Business Plan xvi<br/><br/>Module 1<br/><br/>What Are You Offering? 1<br/><br/>Create a Value Proposition That Makes a Stronger Business Model<br/><br/>The Need 5<br/><br/>The Solution 8<br/><br/>Features versus Benefits 10<br/><br/>Advantages 14<br/><br/>Written Exercise:Write Your Value<br/><br/>Proposition 19<br/><br/>Value Proposition Exercise #1—The Value Proposition Building Blocks 20<br/><br/>Value Proposition Exercise #2—‘‘What Do You Do?’’ 22<br/><br/>Value Proposition Exercise #3—‘‘What Do You Want?’’ 24<br/><br/>Module 2<br/><br/>Who Are You Offering To?<br/><br/>The Customer Target Market 27<br/><br/>The Only Sustainable Source of Business Funding for the Long Term<br/><br/>Customer Target Market Introduction 29<br/><br/>Market Size: The Addressable Market 31<br/><br/>Customer Demographics and Demographic Profiles 33<br/><br/>Customer Categories 34<br/><br/>Second-Phase Customers 35<br/><br/>The Customer Target Market Funnel 35<br/><br/>Public Relations 38<br/><br/>Advertising 41<br/><br/>Marketing 44<br/><br/>Sales 47<br/><br/>Written Exercise Preparation 51<br/><br/>Customer Target Market Exercise: Methods and Lists 52<br/><br/>Module 3<br/><br/>Who Are Your Competitors?<br/><br/>Competitive Positioning 55<br/><br/>Viewing Your Offering Through Your Customers’ Eyes<br/><br/>Competitive Positioning Table Exercise 64<br/><br/>Module 4<br/><br/>What’s Next? Next Steps 69<br/><br/>What Milestones and Action Plans Do for Your Business<br/><br/>Milestone Introduction 72<br/><br/>Business Milestone Definition 76<br/><br/>Essential Elements of a Business Milestone 78<br/><br/>Examples of Business Milestones 79<br/><br/>Milestones in Practice: Sandbagging, Overstatement, and Balance 81<br/><br/>Action Plan and Goals Defined 84<br/><br/>Milestone Quality Control Check: ‘‘Stiflegoal’’ and ‘‘Stiflestone’’ 86<br/><br/>Milestone and Action Planning Worksheets 89<br/><br/>Module 5<br/><br/>How Much Money Will You Make?<br/><br/>The New Offering to Cash Mini-Budget 93<br/><br/>A Simple Way to Predict How Much Money You Will Likely Make<br/><br/>How Much Money Will Your Business Model Make? 96<br/><br/>Selling Price 102<br/><br/>Average Sales Cycle Time/Customer Acquisition Time 105<br/><br/>Unit Sales Forecast 107<br/><br/>The New Offering to Cash Mini-Budget Worksheet Exercise 112<br/><br/>Conclusion: Pulling It All Together 117<br/><br/>Using Your One-Hour Business Plan to Earn Customers Today<br/><br/>I Love Beta Users of Innovations and You Should, Too 127<br/><br/>CEOs and Entrepreneurs Have a Lot in Common 130<br/><br/>Other Applications of the One-Hour Business Plan 132<br/><br/>On the One-Hour Business Plan Concept— Is It a Gimmick? 137<br/><br/>Get Feedback on Your Plan Foundation from Advisors, Colleagues, and Mentors with Successful Exits 139<br/><br/>Benefits of Sending Us Your Worksheets 142<br/><br/>Help Us Get the Word Out—ThisWorks! 143<br/><br/>Final Thoughts 147<br/><br/>Acknowledgments 153<br/><br/>Index 159 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entrepreneurship |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | General Stacks | 05/02/2019 | 299.00 | 658.11 MCA | 017710 | 02/12/2020 | 299.00 | 05/02/2019 | Books | ||||||
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | General Stacks | 05/02/2019 | 299.00 | 658.11 MCA | 017711 | 02/12/2020 | 299.00 | 05/02/2019 | Books | ||||||
| Dewey Decimal Classification | Not For Loan | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | 05/02/2019 | 299.00 | 658.11 MCA | 017712 | 02/12/2020 | 299.00 | 05/02/2019 | Books | Not for Loan |