Marketing Research: An applied orientation (Record no. 2303)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02233nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190720113318.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190720b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-534-3329-1 |
| 028 ## - PUBLISHER NUMBER | |
| Source | Allied Informatics, Jaipur |
| Bill Number | 6374 |
| Bill Date | 17/07/2019 |
| Purchase Year | 2019-20 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BSDU |
| Language of cataloging | English |
| Transcribing agency | BSDU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research: An applied orientation |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 955 |
| 500 ## - GENERAL NOTE | |
| General note | Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. <br/><br/>The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contents<br/>PART 1 Introduction and Early Phases of Marketing Research<br/>1. Introduction to Marketing Research<br/>2. Defining the Marketing Research Problem and Developing an Approach<br/><br/>PART 2 Research Desing Formulation<br/>3. Research Desing<br/>4. Exploratory Research Design: Secondary and Syndicated Data<br/>5. Exploratory Research Design: Qualitative Research<br/>6. Descriptive Research Design: Survey and Observation<br/>7. Causal Research Design: Experimentation<br/>8. Measurement and Scaling: Fundamentals and Comparative Scaling<br/>9. Measurement and Scaling: Noncomparative Scaling Techniques<br/>10. Questionnaire and Form Design<br/>11. Sampling: Design and Procedures<br/>12. Sampling: Final and Initial Sample Size Determination<br/><br/>PART3 Data Collection, Preparation, Analysis and Reporting<br/>13. Fieldwork<br/>14. Data Preparation<br/>15. Frequency Distribution, Cross-Tabulation, and Hypothesis Testing<br/>16 Analysis of Variance and Covariance<br/>17. Correlation and Regression<br/>18. Discriminant and Logit Analysis<br/>19. Factor Analysis<br/>20. Cluster Analysis<br/>21. Multidimensional Scaling and Conjoint Analysis<br/>22. Structural Equation Modeling and Path Analysis<br/>23. Report Preparat6ion and Presentation<br/>Cases<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dash, Satyabhusan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | General Stacks | 07/20/2019 | 829.00 | 1 | 658.83 MAL | 017842 | 02/22/2021 | 02/03/2021 | 829.00 | 07/20/2019 | Books |