Marketing (Record no. 2351)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02287nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190829121205.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190829b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-015156-7 |
| 028 ## - PUBLISHER NUMBER | |
| Source | Allied Informatics, Jaipur |
| Bill Number | 6544 |
| Bill Date | 26/08/2019 |
| Purchase Year | 2019-20 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BSDU |
| Language of cataloging | English |
| Transcribing agency | BSDU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ETZ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Etzel, Michael J. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | 14th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai |
| Name of publisher, distributor, etc. | McGraw Hill Education (India) Pvt. Ltd. |
| Date of publication, distribution, etc. | 2010; c2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 880 |
| 500 ## - GENERAL NOTE | |
| General note | This completely updated edition of the well-known text book on Marketing attempts to make the discussion contemporary. It features in-text and boxed examples that highlight global issues, ethics, and applied decision making. Other themes integrated within the text include technology, global marketing, customer relationship management, small business, and entrepreneurship. This special Indian edition adds local flavour to the text, making it even more interesting for the students and practitioners of marketing in India. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contents<br/>Part One: Nature And Scope Of Marketing <br/>1. The Field of Marketing <br/>2. The Dynamic Marketing Environment <br/>3. Global Markets and Marketing <br/><br/>Part Two: Identifying And Selecting Markets<br/> 4. Consumer Markets and Buying Behavior <br/>5. Business Markets and Buying Behavior <br/>6. Market Segmentation, Targeting and Positioning <br/>7. Marketing Research and Market Information <br/><br/>Part Three: Product <br/>8. Product Planning and Development <br/>9. Product-Mix Strategies <br/>10. Brands, Packaging, and Other Product Features <br/>11. Services Marketing <br/><br/>Part Four: Price <br/>12. Price Determination <br/>13. Pricing Strategies <br/><br/>Part Five: Distribution<br/> 14. Channels of Distribution <br/>15. Retailing <br/>16. Wholesaling and Physical Distribution <br/>Part Six: Promotion <br/>17. Integrated Marketing Communications <br/>18. Personal Selling and Sales Management <br/>19. Advertising, Sales Promotion, and Public Relations<br/> <br/>Part Seven: Managing The Marketing Effort <br/>20. Strategic Marketing Planning <br/>21. Marketing Implementation and Evaluation <br/>22. Marketing and the Information Economy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entrepreneurship |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Bruce J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pandit, Ajay |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | General Stacks | 08/29/2019 | 995.00 | 658.8 ETZ | 017869 | 02/12/2020 | 995.00 | 08/29/2019 | Books | |||||
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | 08/29/2019 | 658.8 ETZ | CD902 | 08/29/2019 | 08/29/2019 | CDs & DVDs |