Marketing Management (Record no. 2380)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03075nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190916112652.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190916b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-392-2330-4 |
| 028 ## - PUBLISHER NUMBER | |
| Source | Allied Informatics, Jaipur |
| Bill Number | 6631 |
| Bill Date | 12/9/2019 |
| Purchase Year | 2019-20 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BSDU |
| Language of cataloging | English |
| Transcribing agency | BSDU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SAX |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Saxena, Rajan |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai |
| Name of publisher, distributor, etc. | McGraw Hill Education (India) Pvt. Ltd. |
| Date of publication, distribution, etc. | 2018; c2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 816 |
| 500 ## - GENERAL NOTE | |
| General note | This book depicts marketing in contemporary and future India by providing a clear understanding of the marketing concepts, with due emphasis on developing application skills. It comprehensively discusses marketing management concepts and frameworks with numerous illustrations and cases in the Indian context.<br/><br/> <br/><br/>This revised and up-to-date text presents the evolving marketing scenario with the latest marketing data. The focus of the new edition is more on the ‘Innovations in Marketing‘ which are imperative for an emerging market like India. The text very well captures the marketing initiatives, practices and successes of Indian companies both in the domestic and more recently, in the global markets.<br/><br/> <br/><br/>In this edition, some of the relevant chapters have been retained in original form, and significant changes have been made in many others to make them contemporary with new data, research inputs and concepts.<br/><br/> <br/><br/>The book has been structured in the following six sections: The Marketing Environment, Assembling the Marketing Toolbox, Creating of Customer Value, Communication and Deliverance of Customer Value, Creating Sustainable Competitive Value and Growth, and Broadening Horizons.<br/><br/> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contents<br/>1. Marketing Management Today<br/><br/>Part 1: The Marketing Environment<br/><br/>2. The Customer<br/><br/>3. The Competition<br/><br/>Part 2: Assembling the Marketing Toolbox<br/><br/>4. Marketing Planning<br/><br/>5. Marketing Research and Information Systems<br/><br/>6. Consumer Behaviour<br/><br/>7. Organizational Buying Behaviour<br/><br/>8. Segmenting and Targeting<br/><br/>9. Market Measurement and Demand Forecasting<br/><br/>Part 3 : Creating of Customer Value<br/><br/>10. Product Management<br/><br/>11. New Product Decisions<br/><br/>12. Brand Management and Decisions<br/><br/>13. Customer Service<br/><br/>14. Pricing Decisions<br/><br/>Part 4: Communication and Deliverance of Customer Value<br/><br/>15. Integrated Marketing Communications<br/><br/>16. Advertising Management<br/><br/>17. Sales Promotion and Public Relations<br/><br/>18. Managing the Sales Function<br/><br/>19. Managing the Distribution Function<br/><br/>20. Retail Management <br/><br/>21. Direct Marketing<br/><br/>Part 5: Creating Sustainable Competitive Value and Growth<br/><br/>22. Marketing Strategy<br/><br/>23. Customer Relationship Management<br/><br/>24. Marketing Performance and Control<br/><br/>25. Marketing Organization<br/><br/>Part 6: Broadening Horizons<br/><br/>26. Global Marketing<br/><br/>27. Services Marketing<br/><br/>28. Rural Marketing<br/><br/>Cases |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entrepreneurship |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | General Stacks | 09/16/2019 | 925.00 | 658.8 SAX | 017919 | 02/12/2020 | 925.00 | 09/16/2019 | Books | ||||||
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | General Stacks | 09/16/2019 | 925.00 | 1 | 658.8 SAX | 017920 | 04/11/2025 | 925.00 | 09/16/2019 | Books | 02/27/2025 |