#
#

New Venture Creation: A framework for entrepreneurial start-ups (Record no. 2384)

MARC details
000 -LEADER
fixed length control field 02292nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191011110516.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191011b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-352-00050-4
028 ## - PUBLISHER NUMBER
Source Allied Informatics, Jaipur
Bill Number 6745
Bill Date 4/10/2019
Purchase Year 2019-20
040 ## - CATALOGING SOURCE
Original cataloging agency BSDU
Language of cataloging English
Transcribing agency BSDU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.11
Item number BUR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Burns, Paul
245 ## - TITLE STATEMENT
Title New Venture Creation: A framework for entrepreneurial start-ups
250 ## - EDITION STATEMENT
Remainder of edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Palgrave (Macmillan International Higher Education)
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 483
500 ## - GENERAL NOTE
General note If you are looking for an engaging textbook, rich in learning features, which will help you to guide your students through the process of developing and launching a start-up, this is it. With his innovative New Venture Creation Framework, Paul Burns breaks the venture creation process up into three key phases: Research, Business Model Development, and Launch. At every stage crucial steps and considerations are revealed, providing comprehensive coverage of the subject. Practical advice is combined with academic research, enabling you to run a course which is both relevant and rigorous. <br/><br/>The second edition of this popular textbook is essential reading for any undergraduate or postgraduate course in new venture creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Contents<br/>I. RESEARCH PHASE<br/>Entrepreneurship<br/>1. What you bring to entrepreneurship<br/>Business idea<br/>2. Finding your business idea<br/>Industry and markets<br/>3. Understanding your industry and markets<br/>II. BUSINESS MODEL DEVELOPMENT PHASE<br/>Market segments and value propositions<br/>4. Structuring your business model<br/>5. Crafting your value proposition and branding<br/>Marketing plan<br/>6. Developing your marketing mix<br/>7. Communicating your value proposition<br/>8. Scalability and growth<br/>Operations plan<br/>9. Legal foundations<br/>10. Managing operations and risk<br/>Resources<br/>11. Managing and leading people<br/>12. Financial resources<br/>Financial plan<br/>13. Preparing and using financial forecasts<br/>III. LAUNCH AND VALIDATION PHASE<br/>Business model and business plan<br/>14. Preparing, using and validating the business plan
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Entrepreneurship
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Reference BSDU Knowledge Resource Center, Jaipur BSDU Knowledge Resource Center, Jaipur 10/11/2019 4520.18   658.11 BUR 017924 02/12/2020 4520.18 10/11/2019 Books
    Dewey Decimal Classification   Not For Loan Reference BSDU Knowledge Resource Center, Jaipur BSDU Knowledge Resource Center, Jaipur 11/04/2019 4520.18   658.11 BUR 017948 02/12/2020 4520.18 11/04/2019 Books