Tourism Marketing For Cities and Towns: Using Branding and events to attract tourists (Record no. 2598)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01095nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200229093437.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200121b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-312-0915-8 |
| 028 ## - PUBLISHER NUMBER | |
| Source | Allied Informatics, Jaipur |
| Bill Number | 7099 |
| Bill Date | 16/01/2020 |
| Purchase Year | 2019-20 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BSDU |
| Language of cataloging | English |
| Transcribing agency | BSDU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2930776 |
| Item number | KOI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kolb, Bonita M. |
| 245 ## - TITLE STATEMENT | |
| Title | Tourism Marketing For Cities and Towns: Using Branding and events to attract tourists |
| Statement of responsibility, etc. | Kolb, Bonita M. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Elsevier Inc. |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 310 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contents<br/>1. Tourism to cites and Town<br/>2.Marketing theory and The External Environment <br/>3.Tourism Product Analysis<br/>4.Strategic Analysis<br/>5.Segmenting and Targeting Potential Tourists<br/>6.Tourist Purchase Behavior<br/>7.Tourism Research<br/>8.Packaging the Tourism Product<br/>9.Branding Tourism Destinations<br/>10 Advertiseing and Public Relations<br/>11.Sales Incentives, Direct marketing, and Website Development<br/>12.Trade Promotion, Building,and Collaboration<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hospitality |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kolb, Bonita M. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | General Stacks | 01/21/2020 | 595.00 | 1 | 659.2930776 KOI | 018098 | 07/14/2020 | 06/17/2020 | 595.00 | 01/21/2020 | Books |