Retail management : Text and Cases (Record no. 289)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03160nam a2200241Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000883 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190328163444.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170602s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789380578668 |
| 028 ## - PUBLISHER NUMBER | |
| Qualifying information | 2016 |
| Source | Allied Informatics, Jaipur |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Original cataloging agency | BSDU |
| Transcribing agency | BSDU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | MAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mathur, U c |
| 245 #0 - TITLE STATEMENT | |
| Title | Retail management : Text and Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | I K International Publishing House Pvt. Ltd |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 477 |
| 500 ## - GENERAL NOTE | |
| General note | Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which covers the retail business in its entirety. Competition gives the benefit of large product range, brands and competitive prices to the buyers.<br/>Retail management is similar to the comprehensive management of a luxury liner that calls for round the clock operations. Retail operations starting from vendor and retailer selections through which the business gets its full impact when the customer gets the product/brand he wants, where he wants and when he wants. Virtual determinants of retail success have been thoroughly covered in the book besides the regular retail business areas<br/>The book describe retail entrepreneurs selection of dealers, their motivation for selling their products in preference to competitive brands. Sales calls made on retailers by the principles, including call objective, call planning, call closure and feedback are highlighted for the benefit of the readers. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contents<br/> Retail Management-an Introduction <br/> Retail Operating Plan<br/> Locating New Customers<br/> Retail Brand Management<br/> Strategic Human Resource Management in Retail<br/> Retail Specifics<br/> External Business Environment<br/> Motivating Retail – Critical Success Factors<br/> Merchandising and Inventory Planning for Retail<br/> Retail Pricing Strategies<br/> Retail Economics Worldwide and Competitive Advantage on e-Retailing<br/> Purchase, Stores, Inventory and Logistics in Retail Management<br/> Strategies for Retail Advertising, Promotion and PR<br/> Marketing Research<br/> Consumer Behaviour and Market Segmentation<br/> Comprehensive Retail Strategy<br/>Case Studies<br/> Understanding Case Studies<br/> Pharma Retailing<br/> Reliance Retailing<br/> FMCG Retail<br/> HDFC Bank<br/> TESCO<br/> Westside Store<br/> Complete Retail Plan<br/> Carrefour<br/> Marks & Spencer Department Store<br/> Changes in the Oil Industry Retailing<br/> Wal-Mart<br/> Subhiksha<br/> Kinetic Honda case<br/> Shoppers Stop<br/> Bata Factory Store<br/> Maruti Retail<br/>Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Salient Features<br/>Salient Features:<br/><br/> The book deals in all the aspects of retail business management including origin, customer studies, marketing, merchandizing and inventorying, pricing, HR aspects, competitive advantage and so on.<br/> The chapters are followed by 16 case studies from the real business world.<br/> Copious number of examples have been included to illustrate the concepts.<br/> Each chapter provides an aim and outcome before explaining the topic per se.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | 11/29/2016 | 315.00 | 658.87 MAT | 000883 | 02/12/2020 | 315.00 | 06/02/2017 | Books |