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Ten Deadly Marketing Sins (Record no. 4100)

MARC details
000 -LEADER
fixed length control field 00344nam a2200145Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260605173004.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260605s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-471-65022-5
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 #0 - TITLE STATEMENT
Title Ten Deadly Marketing Sins
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. WILEY
Place of publication, distribution, etc. Canada
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 152
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
        BSDU Knowledge Resource Center, Jaipur BSDU Knowledge Resource Center, Jaipur 06/01/2026 Allied Informatics 1922.18   658.8 KOT 019372 06/05/2026 06/05/2026 Books Management