Case Study in Marketing : The Indian Cintext (Record no. 458)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02962nam a2200241Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0001606 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190327092243.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170602s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120349964 |
| 028 ## - PUBLISHER NUMBER | |
| Qualifying information | 2016 |
| Source | Allied Informatics, Jaipur |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Original cataloging agency | BSDU |
| Transcribing agency | BSDU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Srinivasan, R |
| 245 #0 - TITLE STATEMENT | |
| Title | Case Study in Marketing : The Indian Cintext |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | PHI Learning Pvt. Ltd. |
| Place of publication, distribution, etc. | Delhi |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 398 |
| 500 ## - GENERAL NOTE | |
| General note | This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources.<br/><br/>NEW TO THE SEVENTH EDITION<br/><br/>In the present edition, the following cases have been thoroughly updated:<br/><br/>• Ace Designers • BEML<br/><br/>• BHEL • BPL<br/><br/>• Gillette India • Infosys<br/><br/>• Oracle • SAP<br/><br/>• Standard Chartered Bank<br/><br/>• Taj West End • HMT Watches<br/><br/>• HMT Machine Tools<br/><br/>These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and inter-national business.<br/><br/>The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contents :<br/>Preface • Preface to the First Edition<br/>Introduction to Case Analysis<br/>Part I MARKETING<br/>Case 1 HMT: Machine Tools Division<br/>Case 2 Oilseeds Growers Cooperative Society<br/>Case 3 Retailing, Advertising, Marketing and Merchandising Services<br/>Case 4 HMT Watches<br/>Case 5 Bharat Heavy Electricals Limited<br/>Case 6 Bharat Earth Movers Limited<br/>Case 7 British Physical Laboratory<br/>Case 8 Indian Garments<br/>Case 9 IDE Drip Irrigation System for Microirrigation<br/>Case 10 Hindustan Unilever Limited<br/>Case 11 Retail Industry<br/>Part II INTERNATIONAL MARKETING<br/>Case 12 Infosys Technologies Limited<br/>Case 13 Oracle Financial Services Software Limited (Formerly known as i-Flex)<br/>Case 14 Gillette India<br/>Case 15 SAP India<br/>Case 16 Global Marketing in Wipro: Growing in Strength<br/>Case 17 Ace Designers<br/>Case 18 Mysore Sales International Limited<br/>Case 19 New Government Electric Factory Limited, Bengaluru <br/>Part III SERVICES MARKETING<br/>Case 20 Hotel Taj West End, Bengaluru<br/>Case 21 Standard Chartered Card: Credit Card of Standard Chartered Bank<br/>Case 22 Karnataka State Tourism Development Corporation <br/>Case 23 Hotel Ashok, Bengaluru<br/>Case 24 East-West Airlines: A Failed Experience<br/>Case 25 Sterling Holiday Resorts<br/>Case 26 Thomas Cook: To Be or Not to Be?<br/>Case 27 Namdhari’s Fresh<br/>Case 28 DaimlerChrysler<br/>Case 29 Charter Aviation Services<br/>Case 30 Café Coffee Day<br/>Case 31 3G Network in India<br/>Case 32 The Indian Airline Industry: Will the Flight be Smooth?<br/>APPENDIX National Tourism Policy 2002 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | 12/16/2016 | 395.00 | 1 | 658.8 SRI | 001606 | 02/12/2020 | 09/27/2019 | 395.00 | 06/02/2017 | Books | |||||
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | 12/16/2016 | 395.00 | 658.8 SRI | 001607 | 02/12/2020 | 395.00 | 06/02/2017 | Books | |||||||
| Dewey Decimal Classification | Not For Loan | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | 12/16/2016 | 395.00 | 658.8 SRI | 001608 | 02/12/2020 | 395.00 | 06/02/2017 | Books | Not for Loan | |||||
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | 12/16/2016 | 395.00 | 658.8 SRI | 001609 | 02/12/2020 | 395.00 | 06/02/2017 | Books | |||||||
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | 12/16/2016 | 395.00 | 658.8 SRI | 001610 | 02/12/2020 | 395.00 | 06/02/2017 | Books |