Marketing of Tourism and Alled Services (Record no. 669)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02590nam a2200241Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0002518 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190323121213.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170602s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788184577051 |
| 028 ## - PUBLISHER NUMBER | |
| Qualifying information | 2016 |
| Source | RBSA, Jaipur |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Original cataloging agency | BSDU |
| Transcribing agency | BSDU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.479 1 |
| Item number | SHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Keshav, Chauhan, Vinay, Nagar, Komal |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing of Tourism and Alled Services |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kanishka Publishers Distributors |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 258 |
| 500 ## - GENERAL NOTE | |
| General note | The dynamics of tourism as a global socio economic phenomenon has emerged as the most important employment generating sector.Besides being a key driver of socioeconomic growth in almost all growing economies , including India, where it has been witnessed as a substantial and vibrant business activity,tourism is fast becoming a potential game changer and a sunrise industry worldwide.This book advances knowledge and understanding of tourism sector and allied services as it deals with various dimensions of tourism marketing and promotion,including issues related to planning, product development, branding,use of online and social media in tourism marketing, service quality and tourist behaviour.This book also shows glimpses of specialised areas such as cuisine tourism, digital marketing in tourism,E-tourism and wellness tourism.This book is helpful for academicians, students,tourism professionals, travel guides, tour operators and other stakeholders interested in exploring opportunities marketing and promotion of tourism and allied services. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contents ;<br/>1.Influence of Food-Neophobia on Cuisine Tourism<br/>2.An Exploration of Internal Service Qulity in Indina Five Star Hotels<br/>3.Tourism Services in India-The case of Golden Triangle<br/>4.Digital Marketing in Tourism and its Impact on Youth <br/>5.Tourism marketing in Himachal.<br/>6.Changing Perception of Customers towards E-tourism<br/>7.Customer Experiential Value and its Impact on Satisfactio and behavioral Intentions.<br/>8.Analysing Relationship between Gastronomy Tourism,Destination Image and Tourism behavioral Intentions<br/>9.Travel Motivations and Travel Behavior of the Tourists Visiting Kashmir<br/>10.Assesing Tourist's Mall shopping Versus<br/>11.Impact of Social Media on Destination Promotion <br/>12.Prospects and Challenges of Developing<br/>13.Deciphering Ruraling in Rural Tourism<br/>14.Destination Rebuilding <br/>15.Marketing for Tourism,Hospitality and Service Industry<br/>16.Sustainable Tourism Entrepreneurial Practices<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Economics |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rachna |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | 12/14/2016 | 795.00 | 1 | 338.479 1 SHA | 002518 | 08/03/2022 | 06/28/2022 | 795.00 | 06/02/2017 | Books | |||||
| Dewey Decimal Classification | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | 12/14/2016 | 795.00 | 338.479 1 SHA | 002519 | 02/12/2020 | 795.00 | 06/02/2017 | Books | |||||||
| Dewey Decimal Classification | Not For Loan | BSDU Knowledge Resource Center, Jaipur | BSDU Knowledge Resource Center, Jaipur | 12/14/2016 | 795.00 | 338.479 1 SHA | 002520 | 02/12/2020 | 795.00 | 06/02/2017 | Books | Not for Loan |