Marketing Management
Material type:
TextPublisher number: Prof S K JhajhariaPublication details: New Delhi Prentice Hall of India Pvt. Ltd. 1999Edition: 9thDescription: 789: I.33ISBN: - 81-203-1178-7
- 658.8 KOT
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BSDU Knowledge Resource Center, Jaipur General Stacks | 658.8 KOT (Browse shelf(Opens below)) | Available | DB0095 |
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| 658.788 NSD Warehouse Packer: Sector- Logistics | 658.8 ETZ Marketing | 658.8 GUP Marketing Management: Indian Cases | 658.8 KOT Marketing Management | 658.8 KOT Marketing Management | 658.8 KOT Marketing 4.0: Moving from Traditional to Digital | 658.8 SAX Marketing Management |
The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kotler underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.
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