Marketing Management

By:

Kotler, Philip

Contributor(s):

Keller, Kevin Lane

Material type:

TextPublisher number: Allied Informatics, Jaipur | 2018-19Publication details: Noida Pearson India Education Services Pvt. Ltd. 2018Edition: 15thDescription: 121ISBN:

978-93-325-5718-5

Subject(s):

Management

DDC classification:

658.8 KOT

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	BSDU Knowledge Resource Center, Jaipur General Stacks	658.8 KOT (Browse shelf(Opens below))	Available	017399

The world of marketing is changing everyday - and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management, 15 / e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.

Contents:
Part 1 Understanding Marketing Management
Part 2 Capturing Marketing Insights
Part 3 Connecting with Customers
Part 4 Building Strong Brands
Part 5 Creating Value
Part 6 Communicating Value
Part 7 Delivering Value
Part 8 Conducting Marketing Responsibly for Long-Term

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