The second edition of Entrepreneurship is designed to meet the needs of management students and entrepreneurs. It aims to familiarize readers with the ground realities of starting and managing their own businesses. The book explains concepts based on original research and the author's own experience in setting up and running entrepreneurial ventures.

Table of contents

Section I Foundations
Chapter 1. Understanding Entrepreneurship
Chapter 2. Growth of a Business Idea
Chapter 3. Intellectual Property
Chapter 4. Family Business
Chapter 5. Doing Business in India
Chapter 6. Entrepreneurial Support
Section II Mobilizing Resources
Chapter 7. Buying a Business
Chapter 8. Entrepreneurial Finance
Chapter 9. Business Models
Chapter 10. Making a Business Plan
Section III Operations and Management
Chapter 11. Managing Operations
Chapter 12. Human Resource Management
Chapter 13. Entrepreneurial Marketing
Chapter 14. New Product Development
Chapter 15. E-Business
Chapter 16. Networking
Chapter 17. Project Management
Section IV Growth and Social Responsibilities
Chapter 18. Growth
Chapter 19. Exit Strategies
Chapter 20. Social Responsibility
Chapter 21. The Social Entrepreneur

The second edition of Entrepreneurship is designed to meet the needs of management students and entrepreneurs. It aims to familiarize readers with the ground realities of starting and managing their own businesses. The book explains concepts based on original research and the author's own experience in setting up and running entrepreneurial ventures.

The book discusses all aspects of starting a business. It starts with the concept of idea generation, intellectual property, and the various issues related to doing business in India. The section on mobilizing resources elaborates on sources of finance and business plans. The day-to-day operations of an entrepreneurial enterprise, such as marketing, human resources, project management, etc., have been discussed in detail. The book also discuses growth and exit strategies.