A household word in India, jugaad and more specifically, jugaad innovation is increasingly a global phenomenon. Delving deep into numerous cases from India and around the world, Navi Radjou, Jaideep Prabhu and Simone Ahuja demonstrate the power of this gutsy Indian art of improvising frugal solutions and show how it can be adopted in start-ups and corporations alike.

Contents:
1. Jugaad: A Breakthrough Growth Strategy
2. Principle One: Seek Opportunity in Adversity
3. Principle Two: Do more with less
4. Principle Three: Think and Act Flexibly
5. Principle Four: Keep it simple
6. Principle Five: Include the Margin
7. Principle Six: Follow Your Heart
8. Integrating Jugaad into Your Organization
9. Building Jugaad Nations
Epilogue
Notes
Acknowledgements