START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Contents:
Part I A world that doesn't start with why
Assume you know
Carrots anThe d sticks

Part II An alternative perspective
The Golden circle
This is not opinion, This is biology
Clarity, Discipline and Consistency

Part III Leaders need a following
The Emergence of Trust
How a Tipping Point Tips

Part IV How to rally those who believe\
Start with Why, but know HOW
Know WHY, Know HOW, Then WHAT?
Communication is not about speaking, it's about listening

Part V The biggest challenge is success
When why goes Fuzzy
Split Happens

Part VI Discover Why
The Origins of a WHY
The New Competition