Product Design presents an in-depth study of structured design processes and methods. Its fundamental approach is that of reverse engineering and teardowns, which present a new paradigm for design instruction. This permits a modern learning cycle of experience, hypothesis, understanding, and then execution. Otto and wood bring students concrete experiences with hands-on products, applications of contemporary technologies, and much more.

Salient Features
Fundamental approach—A systematic and methods-based strategy to product development.
Students see good design before they attempt design.
Concrete experiences with hands-on products.
Application of modern technologies.
Studies of systematic experimentation.
Exploration of the boundaries of design methodology.
Decision making for real product development.
Discusses foundation material of product design, including a philosophy for learning and implementing product design.
Each chapter includes both basic and advanced techniques for particular phases of product development.
Presents theory and concrete examples of emerging design techniques and principles.

Table of Content
Journeys in Product Development.
Product Development Process Tools.
Scoping Product Developments: Technical and Business Concerns.
Understanding Customer Needs.
Establishing Product Function.
Product Teardown and Experimentation.
Benchmarking and Establishing Engineering Specifications.
Product Portfolios and Portfolio Architecture.
Product Architecture.
Generating Concepts.
Concept Selection.
Concept Embodiment.
Modeling of Product Metrics.
Design for Manufacture and Assembly.
Design for the Environment.
Analytical and Numerical Model Solutions.
Physical Prototypes.
Physical Models and Experimentation.
Design for Robustness.