This ground-breaking book from award-winning author Matt Watkinson reveals the fundamental, inseparable elements behind the success of every business.

The Grid provides the mental scaffolding to help you:

· Evaluate and refine product and service ideas

· Reduce risk by considering the broader impact of strategic decisions

· Identify the root causes behind business challenges

· Anticipate the impact of changes in the market and turn them to your advantage

· Collaborate more effectively across teams


Combining practical guidance with real-world examples, The Grid will bring clarity and confidence to your business decision-making.

Contents
Part 1: Fast Track
1. Constructing the Grid
2. The Elements of the Grid
3. Using the Grid in Practice

Part 2: Deep Dives
1. Wants and Needs
2. Rivalry
3. Offerings
4. Revenues
5. Bargaining Power
6. Costs
7. Customer Base
8. Imitability
9. Adaptability
Final Thoughts
Deep Dives- Executive Summary
Recommended Reading
References
Complete Bibliography
Index