The book is designed for the students of MBA, Commerce and Business Economics. besides, It would also be useful to the students of CA, CS and other professional courses.

CONTENTS :

Unit: I
International Business: An overview
International Business Theories
Unit: II
Tariffs and other barriers to trade
'Fair' Trade: Contingency Measures
Trade and Public Policies
World Trade Organisation
Regional Blocks, trade liberalisation and Foreign Investment
The Global services economy
Globalisation in services: India's opportunities and constraints
Unit: III
Strategic Issues in international management
Internationalisation of service Firms
International Production
Operation Management in International companies
Enhancing global competitiveness
Internationalisation of Technological Innovation
Global E-Business
Unit: IV
Designing global organisational structure and control
Global knowledge Management
Cross-cultural management
Corporate governance
International Business Ethics
Social Responsibility of an international firm
Sustainable development
Unit: V
Globalisation and human resource development
Globalisation, markets for workers and labour
Global Manager
Unit: VI
International Marketing
Export Management
Non-Equity modes (NEMs) of International production: Franchising and licensing
Joint Ventures
Managing the multinational corporations
Unit: VII
International financial management
Foreign Investment
International Mergers, acquisitions and divestitures
Country risk analysis
Balance of Payments
Managing Exchange Rate and forex reserves
India's Foreign Trade
India's Foreign Trade Policy
Financing of International Trade
Unit: VIII
The International Monetary System
European Monetary System
International Banking
Reviving the world economy