The new edition of this compact text continues to serve as an essential guide to students and entrepreneurs for establishing a new venture. The book shows the reader, in an easy to understand style, how to mobilize resources, how to tap market opportunities, how to conduct feasibility studies, and how to promote new ventures. Besides, the book discusses in detail the various techniques of product and process development and the method of product pricing.

The book is intended primarily as a text for undergraduate students of commerce and undergraduate and postgraduate students of management. It would equally be useful for students pursuing diploma courses in entrepreneurial development. In addition, the book should prove extremely valuable and handy to anyone who wishes to launch his career as an entrepreneur.

Contents
Chapter 1 Concept of Entrepreneurship and the Entrepreneur

Chapter 2 Different Forms of Entrepreneurship

Chapter 3 Entrepreneurship—Roles in Different Environment

Chapter 4 The Entrepreneur and the Law

Chapter 5 Promotion of Venture

Chapter 6 Financing New Ventures

Chapter 7 Project Planning and Feasibility Studies

Chapter 8 Product and Process Development

Chapter 9 Product Pricing

Chapter 10 Business Location

Appendices

References  


Index