Principles of Marketing
Material type:
TextPublisher number: 2016 | Allied Informatics, JaipurPublication details: Pearson Education New Delhi 2016Edition: 15thDescription: 732ISBN: - 9789332558472
- 658.8 KOT
| Item type | Current library | Collection | Call number | Status | Barcode | |
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BSDU Knowledge Resource Center, Jaipur | 658.8 KOT (Browse shelf(Opens below)) | Available | 001830 | ||
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Books
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BSDU Knowledge Resource Center, Jaipur | 658.8 KOT (Browse shelf(Opens below)) | Available | 001831 | ||
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BSDU Knowledge Resource Center, Jaipur | Not for Loan | 658.8 KOT (Browse shelf(Opens below)) | Not For Loan | 001832 |
In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for market ers to develop meaningful connections with their customers. Principles of Marketing, 15/e, helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities.
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