Entrepreneurship
Material type:
TextPublisher number: 2016 | RBSA, JaipurPublication details: McGraw Hill Education (Asia) New York 2008Edition: 7thDescription: 648ISBN: - 9780071259521
- 658.421 HIS
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Books
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BSDU Knowledge Resource Center, Jaipur | Reference | 658.421 HIS (Browse shelf(Opens below)) | Not For Loan | 002521 |
Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
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