If communication is a social need for an individual, it is also the lifeblood for an organization. While we as individuals communicate 70% of our waking time, an organization communicates 90% of its working time. The role of communication in an organization can be seen as a job of bringing all aspects of the business together. That is why one needs to understand business communication at different levels – the individual level, the organizational level and the augmented level. The entry of multinationals into India has meant a sea-change on the job front for the youth of the country. There are many prestigious and high paying jobs available today but the competition for these jobs is very tough and these jobs are available only to those with excellent communication skills as well as academic achievements.

Salient features :-
• Covers the entire syllabus prescribed by the various universities.
• The language of the book is simple, coherent and practical.
• Explains the meaning and importance of communication, verbal and non-verbal communication, group communication, business etiquettes, business ethics, etc.
• Enlists several the ways of writing effective business messages, business reports, resumes and applications.

Contents:
Preface,
Acknowledgement,
1. Basics of Communication
2. Types of Communication
3. Barriers to Effective Communication
4. Listening Skills
5. Group Communication/ Meetings
6. Presentation Skills
7. Business Etiquette
8. Business Ethics
9. Impact of IT on Communication
10. Writing Effective Business Messages
11. Types of Business Messages
12. Business Reports
13. Business Proposals
14. Resumes and Application Letters
15. Interview
16. Case-Study Analysis,
Index.