01088nam a22002177a 4500 1486 1486 OSt 20180709145819.0 180709b ||||| |||| 00| 0 eng d 81-203-1178-7 Prof S K Jhajharia BSDU English BSDU 658.8 KOT Kotler, Philip Marketing Management 9th New Delhi Prentice Hall of India Pvt. Ltd. 1999 789: I.33 The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kotler underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance. Management ddc BK 0 0 ddc 0 0 BSDU BSDU GEN 2018-07-09 295.00 1 658.8 KOT DB0095 2020-02-12 00:00:00 2019-09-09 295.00 2018-07-09 BK