Kotler, Philip creator text New Delhi Prentice Hall of India Pvt. Ltd. 1999 monographic eng

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789: I.33 The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kotler underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance. Management 658.8 KOT 81-203-1178-7 Prof S K Jhajharia BSDU 180709 20180709145819.0 English