TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management
SN  - 81-203-1178-7
U1  - 658.8 
PY  - 1999///
CY  - New Delhi
PB  - Prentice Hall of India Pvt. Ltd.
KW  - Management
N1  - The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kotler underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance
ER  -