00935nam a22001817a 4500003000400000005001700004008004100021020001800062028002300080040002400103082001300127100001800140245005400158260006200212300000800274504045700282650001400739OSt20200106165346.0180710b           ||||| |||| 00| 0 eng d  a0-07-059771-5  bProf S K Jhajharia  aBSDUbEnglishcBSDU  a330bPAR  aParag, Parikh  aSTOCKS to Riches. Insights on investor Behaviour   aNew DelhibTata McGraw Hill Publishing Company Ltd.c2006  a112  aChapter 1.	Investing

Chapter 2.	Investment Strategy: Investment and Speculation

Chapter 3.	Three Ways of Investing

Chapter 4.	Introduction to Behavioural Finance

Chapter 5.	Loss Aversion and Sunk Cost Fallacy

Chapter 6.	Decision Paralysis and the Endowment Effect

Chapter 7.	Mental Accounting

Chapter 8.	Mental Heuristics

Chapter 9.	Mutual Funds: An Idea Whose Time has Gone

Chapter 10.	The Stock Market Bubble

Chapter 11.	Why Must One Invest  aEconomics