TY  - BOOK
AU  - Parag, Parikh
TI  - STOCKS to Riches. Insights on investor Behaviour 
SN  - 0-07-059771-5
U1  - 330 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd.
KW  - Economics
N1  - Chapter 1.	Investing

Chapter 2.	Investment Strategy: Investment and Speculation

Chapter 3.	Three Ways of Investing

Chapter 4.	Introduction to Behavioural Finance

Chapter 5.	Loss Aversion and Sunk Cost Fallacy

Chapter 6.	Decision Paralysis and the Endowment Effect

Chapter 7.	Mental Accounting

Chapter 8.	Mental Heuristics

Chapter 9.	Mutual Funds: An Idea Whose Time has Gone

Chapter 10.	The Stock Market Bubble

Chapter 11.	Why Must One Invest
ER  -