02123nam a22002537a 4500999001500000003000400015005001700019008004100036020002200077028005800099040002400157082001600181100002000197245004500217250000900262260005000271300000800321500096300329504028701292700001801579942001201597952013701609952012301746  c1721d1721OSt20180910110716.0180910b           ||||| |||| 00| 0 eng d  a978-93-25982-39-0  bAllied Informatics, Jaipurc5223d22/08/2018q2018-19  aBSDUbEnglishcBSDU  a001.42bCHA  aChawla, Deepak   aResearch Methodology: Concepts and cases  b2nd   aNoidabVikas Publishing House Pvt. Ltd.c2016  a789  aRESEARCH METHODOLOGY CONCEPT AND CASES provides a comprehensive and stepwise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas.

This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers who need to make business sense of the data and information that is culled out through research groups.

The conceptual base has been provided in comprehensive, yet simplistic detail, addressing even the minutest explanations required by the reader. The language maintains a careful balance between technical know-how and business jargon. Every chapter is profusely illustrated with business problems related to all domains-marketing, finance, human resource and operations. Thus, no matter what the interest area may be, the universal and adaptable nature of the research process is concisely demonstrated.  aTable of Contents:
1. Research Process: Problem Definition, Hypothesis Formulation and Research Designs

2. Data Collection, Measurement and Scaling

3. Respondents Selection and Data Preparation

4. Preliminary Data Analysis and Interpretation

5. Advanced Data Analysis Techniques  aSondhi, Neena  2ddccBK  00102ddc4070aBSDUbBSDUcGENd2018-09-10g599.00l8o001.42 CHAp017226r2022-06-30 00:00:00s2022-03-05v599.00w2018-09-10yBK  00102ddc4070aBSDUbBSDUcAVd2018-09-10g599.00l0o001.42 CHApCD841r2019-02-13 00:00:00v599.00w2018-09-10yCD