@book{1774,
	author = {Gupta, S L  and Gupta, Hitesh},
	title = {Business Research Methods},
	publisher = {Tata McGraw Hill Education Pvt. Ltd.},
	address = {New Delhi},
	note = {"This book is designed to discuss in a lucid and easy-to-understand manner, the theory as well as applied aspects of business research. With many examples from the Indian context and a number of application exercises covering various research tools and techniques, it will fulfill the requirements of the students as well as teachers of the subject. Designed to serve primarily as a text-book for business management students, it will also be useful as reference book by practicing managers and researchers in various fields."}
}