01476nam a22001937a 4500003000400000005001700004008004100021020002200062028005800084040002400142082002000166100001600186245003000202260005200232500053100284504043400815650001501249700001801264OSt20180919091221.0180919b           ||||| |||| 00| 0 eng d  a978-1-25-900503-9  bAllied Informatics, Jaipurc5265d03/09/2018q2018-19  aBSDUbEnglishcBSDU  a658.403072bGUP  aGupta, S L   aBusiness Research Methods  aNew DelhibTata McGraw Hill Education Pvt. Ltd.  a"This book is designed to discuss in a lucid and easy-to-understand manner, the theory as well as applied aspects of business research. With many examples from the Indian context and a number of application exercises covering various research tools and techniques, it will fulfill the requirements of the students as well as teachers of the subject. Designed to serve primarily as a text-book for business management students, it will also be useful as reference book by practicing managers and researchers in various fields."  a1. Business Research : An Overview
 2. Research Methods, Problems and Hypothesis
 3. Business Research Designs 
4. Methods and Techniques of Data Collection
 5. Sampling 
6. Attitude Measurement and Scales 
7. Questionnaire Design 
8. Data Preparation and Preliminary Analysis 
9. Statistical Analysis and Interpretation of Data 
10. Multivariate Analysis 
11. T- Test and Anova 
12. Business Research Report and Proposal Writing  aManagement  aGupta, Hitesh