01680nam a22002297a 4500999001500000003000400015005001700019008004100036020002200077028005800099040002400157082002000181100001600201245003000217260005200247500053100299504043400830650001501264700001801279942001201297952014101309  c1774d1774OSt20180919091221.0180919b           ||||| |||| 00| 0 eng d  a978-1-25-900503-9  bAllied Informatics, Jaipurc5265d03/09/2018q2018-19  aBSDUbEnglishcBSDU  a658.403072bGUP  aGupta, S L   aBusiness Research Methods  aNew DelhibTata McGraw Hill Education Pvt. Ltd.  a"This book is designed to discuss in a lucid and easy-to-understand manner, the theory as well as applied aspects of business research. With many examples from the Indian context and a number of application exercises covering various research tools and techniques, it will fulfill the requirements of the students as well as teachers of the subject. Designed to serve primarily as a text-book for business management students, it will also be useful as reference book by practicing managers and researchers in various fields."  a1. Business Research : An Overview
 2. Research Methods, Problems and Hypothesis
 3. Business Research Designs 
4. Methods and Techniques of Data Collection
 5. Sampling 
6. Attitude Measurement and Scales 
7. Questionnaire Design 
8. Data Preparation and Preliminary Analysis 
9. Statistical Analysis and Interpretation of Data 
10. Multivariate Analysis 
11. T- Test and Anova 
12. Business Research Report and Proposal Writing  aManagement  aGupta, Hitesh  2ddccBK  00102ddc4070aBSDUbBSDUcGENd2018-09-19g545.00l2o658.403072 GUPp017265r2025-04-11 00:00:00s2025-02-27v545.00w2018-09-19yBK