Cooper, Donald R creator Schindler, Pamela S Sharma, J K text New Delhi Tata McGraw Hill Education Pvt. Ltd. c2014;2019 monographic eng

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866 We are delighted to present the twelfth edition of Business Research Methods. This edition continues to equip the readers with richest and most comprehensive knowledge and skills involved in the basic research process. Real-world examples, decision-making processes and industrial expertise are evident by way of Snapshots, CloseUps, PicProfiles and Cases found throughout the text. Managerial decision-making is the underlying theme which includes discussion of the business contexts, statistical analysis of the data, survey methods, and reporting and presentation of the data. Plethora of web supplements contain Written Cases, Video Cases, Web Exercises, Articles, Samples, Student Sample Projects, Solutions Manual, etc. Part 1: Introduction to Business Research 1. Research in Business 2. Ethics in Business Research 3. Thinking Like a Researcher 4. The Research Process: An Overview 5. Clarifying the Research Question through Secondary Data and Exploration Part 2: The Design of Business Research 6. Research Design: An Overview 7. Qualitative Research 8. Observation Studies 9. Experiments 10. Surveys Part 3: The Sources and Collection of Data 11. Measurement 12. Measurement Scales 13. Questionnaires and Instruments 14. Sampling Part 4: Analysis and Presentation of Data 15. Data Preparation and Description 16. Exploring, Displaying, and Examining Data 17. Hypothesis Testing 18. Measures of Association 19. Multivariate Analysis: An Overview 20. Presenting Insights and Findings: Written Reports 21. Presenting Insights and Findings: Oral Presentations Case index Appendices Appendix A: Business Research Requests and Proposals (with Sample RFP) Appendix B: Focus Group Discussion Guide Appendix C: Nonparametric Significance Tests Appendix D: Selected Statistical Tables References Glossary Photocredits Name Index Company Index Subject Index Management 658.403072 COO 978-93-5316-119-4 Allied Informatics, Jaipur BSDU 180919 20180919092316.0 English