Gupta, S L creator text New Delhi Excel Books 2018 monographic eng

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596 Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner. Management 658.83 GUP 978-81-7466-345-6 Allied Informatics, Jaipur BSDU 180929 20180929123043.0 English