TY  - BOOK
AU  - Gupta, S L 
TI  - Marketing Research
SN  - 978-81-7466-345-6
U1  - 658.83 
PY  - 2018///
CY  - New Delhi
PB  - Excel Books
KW  - Management
N1  - Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner
ER  -