01627nam a22002057a 4500003000400000005001700004008004100021020002200062028005800084040002400142082001900166100001900185245007900204260004100283300000800324500007700332504012200409520087500531650001501406OSt20181029121021.0181029b           ||||| |||| 00| 0 eng d  a978-93-86867-00-1  bAllied Informatics, Jaipurc5503d20/10/2018q2018-19  aBSDUbEnglishcBSDU  a650.10954bTYR  aTyreman, David  aHow to Create a Kick Ass Brand: Give Your Business A World Famous Identity  aMumbaibJaico Publishing Housec2017  a223  aThis Book Will help your business gain a powerful presence in the market  aContents
1. Dare
2. Discover the Power of the Superniche
3. Define Your Difference
4. Add Value
5. Ready, Set, Engage  aGive your business a world famous identity.

Business is not just a transaction; it’s an experience.

Business is also not about gimmicks or tricks. It is about finding meaning, inspiring masses and creating something that makes people want to line up to work with you.

How to Create a Kick-Ass Brand explores the complex world of business and the importance of authenticity while building a unique, world famous brand identity. Filled with real-life stories and anecdotes, this inspiring book arms you with ways to command true loyalty and attract more attention to your business than ever before. Your all-access pass to global recognition is here. This step-by-step approach will ensure that your business stands out. 

Work to inspire rather than sell. Be authentic rather than try to fit in. Engage your market place rather than focus solely on your competitors.  aManagement