Tyreman, David creator text Mumbai Jaico Publishing House 2017 monographic eng

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223 Give your business a world famous identity. Business is not just a transaction; it’s an experience. Business is also not about gimmicks or tricks. It is about finding meaning, inspiring masses and creating something that makes people want to line up to work with you. How to Create a Kick-Ass Brand explores the complex world of business and the importance of authenticity while building a unique, world famous brand identity. Filled with real-life stories and anecdotes, this inspiring book arms you with ways to command true loyalty and attract more attention to your business than ever before. Your all-access pass to global recognition is here. This step-by-step approach will ensure that your business stands out. Work to inspire rather than sell. Be authentic rather than try to fit in. Engage your market place rather than focus solely on your competitors. This Book Will help your business gain a powerful presence in the market Contents 1. Dare 2. Discover the Power of the Superniche 3. Define Your Difference 4. Add Value 5. Ready, Set, Engage Management 650.10954 TYR 978-93-86867-00-1 Allied Informatics, Jaipur BSDU 181029 20181029121021.0 English