Kotler, Philip creator Keller, Kevin Lane text Noida Pearson India Education Services Pvt. Ltd. 2018 monographic eng

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121 The world of marketing is changing everyday - and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management, 15 / e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Contents: Part 1 Understanding Marketing Management Part 2 Capturing Marketing Insights Part 3 Connecting with Customers Part 4 Building Strong Brands Part 5 Creating Value Part 6 Communicating Value Part 7 Delivering Value Part 8 Conducting Marketing Responsibly for Long-Term Management 658.8 KOT 978-93-325-5718-5 Allied Informatics, Jaipur BSDU 181029 20181029135338.0 English