Gupta, Prachi and Others <br/><br/>
Marketing Management: Indian Cases 

 - Noida  Pearson India Education Services Pvt. Ltd.  c2018 
 - 23.6; E.7 
<br/><br/>Contents:<br/>Case 1 MTR FOODS- A Marketing Marvel<br/>Case 2 Customer Value- Explored, created, communicated & Delivered<br/>Case 3 Customer Loyalty- The Ultimate Objective of Every marketer<br/>Case 4 Starbucks India: The Human coffee Experience<br/>Case 5 The Techy Amazon Insight<br/>Case 6 Consumer Behaviour- Its Wide Facets and Deep Implications<br/>Case 7 Zicom- Leveraging Corporate Trust and Technical Strengths in the B2B Market<br/>Case 8 Facebook: Business Connections in India and china<br/>Case 9 Who will buy XYLO- Mahindra and Mahindra<br/>Case 10 Kellogg's Cornflakes in India: Finding a Platform that connects<br/>Case 11 Nivea- managing the Legacy Brand<br/>Case 12 The Call of the Competition<br/>Case 13 Fevicol- The Iconic Bond<br/>Case 14 Designing and managing Services<br/>Case 15 Aaschi masala- Entering the North Indian masala Category<br/>Case 16 SLICEROOMS: A Slice of Time, A Cut of Profits<br/>Case 17 Oreo in India- Launching and Establishing a Global Brand In India Using Integrated marketing communications Effectively<br/>Case 18 Wonder Cement- Building a Strong Brand Through<br/>Case 19 A case study on direct marketing of wedding returns gifts<br/>Case 20 Selling Process in Animal Nutrition and Health Industry<br/>Case 21 Amazon.com Adaptts its Retail Business in India<br/>Case 22 E-Marketing Models: Retailers Perspectives A Case of Groupon<br/>Case 23 Unilever: Working Beyond the Horizon 
<br/><br/><label>ISBN: </label>978-93-325-8710-6 
<br/><br/><label>Publisher. No.: </label> Allied Informatics, Jaipur 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUP