01940nam a22002057a 4500 1850 1850 OSt 20181029153013.0 181029b ||||| |||| 00| 0 eng d 978-93-325-8710-6 Allied Informatics, Jaipur 5503 20/10/2018 2018-19 BSDU English BSDU 658.8 GUP Gupta, Prachi and Others Marketing Management: Indian Cases Noida Pearson India Education Services Pvt. Ltd. c2018 23.6; E.7 Contents: Case 1 MTR FOODS- A Marketing Marvel Case 2 Customer Value- Explored, created, communicated & Delivered Case 3 Customer Loyalty- The Ultimate Objective of Every marketer Case 4 Starbucks India: The Human coffee Experience Case 5 The Techy Amazon Insight Case 6 Consumer Behaviour- Its Wide Facets and Deep Implications Case 7 Zicom- Leveraging Corporate Trust and Technical Strengths in the B2B Market Case 8 Facebook: Business Connections in India and china Case 9 Who will buy XYLO- Mahindra and Mahindra Case 10 Kellogg's Cornflakes in India: Finding a Platform that connects Case 11 Nivea- managing the Legacy Brand Case 12 The Call of the Competition Case 13 Fevicol- The Iconic Bond Case 14 Designing and managing Services Case 15 Aaschi masala- Entering the North Indian masala Category Case 16 SLICEROOMS: A Slice of Time, A Cut of Profits Case 17 Oreo in India- Launching and Establishing a Global Brand In India Using Integrated marketing communications Effectively Case 18 Wonder Cement- Building a Strong Brand Through Case 19 A case study on direct marketing of wedding returns gifts Case 20 Selling Process in Animal Nutrition and Health Industry Case 21 Amazon.com Adaptts its Retail Business in India Case 22 E-Marketing Models: Retailers Perspectives A Case of Groupon Case 23 Unilever: Working Beyond the Horizon Management ddc BK 0 0 ddc 0 0 BSDU BSDU GEN 2018-10-29 1 658.8 GUP 017400 2020-12-03 00:00:00 2020-11-18 2018-10-29 BK