Entrepreneurship: Successfully Launching New Ventures
- 4th
- Noida Pearson India Education Services Pvt. Ltd 2018; c2012
- 563
Entrepreneurship: Launching New Ventures Introduces Readers To The Process Of Entrepreneurial Success And Shows Them How To Be Effective Every Step Of The Way.
Brief Contents: Part 1 Decision to Become an Entrepreneur chapter 1 Introduction to Entrepreneurship
Part 2 Developing Successful Business Idea Chapter 2 Recognizing Opportunities and Generating Idea Chapter 3 Feasibility Analysis Chapter 4 Writing a Business Plan Chapter 5 Industry and Competitor Analysis Chapter 6 Developing an Effective Business Model
Part 3 Moving from an Idea to Entrepreneurial Firm Chapter 7 Preparing the Proper Ethical and Legal Foundation Chapter 8 Assessing a New Venture's Team Chapter 9 Building a New Venture Team Chapter 10 Getting Financing or Funding
Part 4 Managing and Growing an Entrepreneurial Firm Chapter 11 Unique Marketing Issues Chapter 12 The Importance of Intellectual Property Chapter 13 Preparing for and Evaluating the Challenges of Growth Chapter 14 Strategies for Firm Growth Chapter 15 Franchising