02676nam a22002537a 4500 1875 1875 OSt 20181101123043.0 181101b ||||| |||| 00| 0 eng d 978-0-19-807263-8 Allied Informatics, Jaipur 5555 29/10/2018 2018-19 BSDU English BSDU 658.421 ROY Roy, Rajeev Entrepreneurship 2nd New Delhi Oxford University Press 2018 571 The second edition of Entrepreneurship is designed to meet the needs of management students and entrepreneurs. It aims to familiarize readers with the ground realities of starting and managing their own businesses. The book explains concepts based on original research and the author's own experience in setting up and running entrepreneurial ventures. Table of contents Section I Foundations Chapter 1. Understanding Entrepreneurship Chapter 2. Growth of a Business Idea Chapter 3. Intellectual Property Chapter 4. Family Business Chapter 5. Doing Business in India Chapter 6. Entrepreneurial Support Section II Mobilizing Resources Chapter 7. Buying a Business Chapter 8. Entrepreneurial Finance Chapter 9. Business Models Chapter 10. Making a Business Plan Section III Operations and Management Chapter 11. Managing Operations Chapter 12. Human Resource Management Chapter 13. Entrepreneurial Marketing Chapter 14. New Product Development Chapter 15. E-Business Chapter 16. Networking Chapter 17. Project Management Section IV Growth and Social Responsibilities Chapter 18. Growth Chapter 19. Exit Strategies Chapter 20. Social Responsibility Chapter 21. The Social Entrepreneur The second edition of Entrepreneurship is designed to meet the needs of management students and entrepreneurs. It aims to familiarize readers with the ground realities of starting and managing their own businesses. The book explains concepts based on original research and the author's own experience in setting up and running entrepreneurial ventures. The book discusses all aspects of starting a business. It starts with the concept of idea generation, intellectual property, and the various issues related to doing business in India. The section on mobilizing resources elaborates on sources of finance and business plans. The day-to-day operations of an entrepreneurial enterprise, such as marketing, human resources, project management, etc., have been discussed in detail. The book also discuses growth and exit strategies. Management Entrepreneurship ddc BK 0 0 ddc 0 0 BSDU BSDU GEN 2018-11-01 625.00 0 658.421 ROY 017444 2020-02-12 00:00:00 625.00 2018-11-01 BK 0 0 ddc 0 0 BSDU BSDU GEN 2019-10-11 625.00 1 658.421 ROY 017925 2020-05-30 00:00:00 2019-10-18 625.00 2019-10-11 BK 0 0 ddc 0 1 RB BSDU BSDU 2019-10-11 625.00 0 658.421 ROY 017926 2020-02-12 00:00:00 625.00 2019-10-11 BK 0 0 ddc 0 0 BSDU BSDU GEN 2019-10-11 625.00 1 658.421 ROY 017927 2020-08-28 00:00:00 2020-02-27 625.00 2019-10-11 BK